
About IPG
Meet Ryan Hollier, CEO
Ryan Hollier has spent two decades in consumer packaged goods, most of it in beverage sales leadership. He has helped growing brands earn distribution, launch with major retailers, and build the sales teams that keep products moving off shelves.
Across roles at sports drink, energy, recovery, and kombucha brands, Ryan learned what separates beverages that scale from those that stall: a clear brand, sound unit economics, dependable production, and relentless execution in the market.
Ryan founded Infinite Pursuit CPG Group to bring that playbook to first-time founders and early-stage brands. He works hands-on with every client and manages an established network of co-packer and production partners on their behalf.
Brand Experience
Helping well-known beverages grow
Ryan held senior sales leadership roles at these brands, helping them win distribution, launch with retailers, and grow in market.

BODYARMOR Sports DrinkRegional Sales Manager 
G FUELDirector of Sales 
Recover 180Director of Sales 
GT’s KombuchaNational Accounts Manager
Trademarks belong to their respective owners. No affiliation or endorsement implied.
Our Values
How we work with founders
Calm, honest, hands-on guidance from someone who has done the work.
Honest guidance
We tell you what we really think — including when an idea needs work. Straight answers save founders time and money.
Proven relationships
Two decades of co-packer, distributor, and retail relationships, managed directly by Ryan on your behalf.
Execution over ideas
Strategy only matters if it reaches the shelf. We stay hands-on until the work is done.
Free 30-Minute Consultation
Bring your beverage idea to Ryan — free.
In 30 minutes, you’ll walk away with honest feedback and a clearer path forward. No pressure, no obligation.
What happens on the call
- We review your concept and current stage
- We identify your biggest gaps and risks
- We map clear, practical next steps
