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Infinite Pursuit CPG Group
Ryan Hollier (placeholder headshot)

About IPG

Meet Ryan Hollier, CEO

Ryan Hollier has spent two decades in consumer packaged goods, most of it in beverage sales leadership. He has helped growing brands earn distribution, launch with major retailers, and build the sales teams that keep products moving off shelves.

Across roles at sports drink, energy, recovery, and kombucha brands, Ryan learned what separates beverages that scale from those that stall: a clear brand, sound unit economics, dependable production, and relentless execution in the market.

Ryan founded Infinite Pursuit CPG Group to bring that playbook to first-time founders and early-stage brands. He works hands-on with every client and manages an established network of co-packer and production partners on their behalf.

Brand Experience

Helping well-known beverages grow

Ryan held senior sales leadership roles at these brands, helping them win distribution, launch with retailers, and grow in market.

  • BODYARMOR Sports Drink products
    BODYARMOR Sports DrinkRegional Sales Manager
  • G FUEL products
    G FUELDirector of Sales
  • Recover 180 products
    Recover 180Director of Sales
  • GT’s Kombucha products
    GT’s KombuchaNational Accounts Manager

Trademarks belong to their respective owners. No affiliation or endorsement implied.

Our Values

How we work with founders

Calm, honest, hands-on guidance from someone who has done the work.

  • Honest guidance

    We tell you what we really think — including when an idea needs work. Straight answers save founders time and money.

  • Proven relationships

    Two decades of co-packer, distributor, and retail relationships, managed directly by Ryan on your behalf.

  • Execution over ideas

    Strategy only matters if it reaches the shelf. We stay hands-on until the work is done.

Free 30-Minute Consultation

Bring your beverage idea to Ryan — free.

In 30 minutes, you’ll walk away with honest feedback and a clearer path forward. No pressure, no obligation.

What happens on the call

  • We review your concept and current stage
  • We identify your biggest gaps and risks
  • We map clear, practical next steps
CallFree Consult