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Infinite Pursuit CPG Group
All services

Product Development

We refine your concept into a product that tastes right, performs as promised, and holds up on shelf. Formulation is coordinated through Ryan’s trusted network of development partners, so you get expert hands without building a lab.

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What's included

  • Concept refinement and product brief
  • Formulation coordinated with trusted development partners
  • Ingredient strategy and sourcing considerations
  • Balancing taste versus functional claims
  • Shelf-life testing coordination

Who it's for

  • Founders with a recipe or idea that needs to become a scalable formula
  • Brands reformulating for cost, taste, or clean-label goals
  • Functional beverage concepts that need credible ingredient choices

Frequently asked questions

Does IPG have its own lab?

No. We coordinate formulation and testing through established development partners and manage that process on your behalf.

Can you work from my home recipe?

Absolutely. Many great beverages start in a kitchen. We help translate it into a commercially viable formula.

Who owns the final formula?

Ownership terms are set with the development partner before work begins, and we help you secure terms that protect your brand.

Free 30-Minute Consultation

Talk through product development — free.

In 30 minutes, you’ll walk away with honest feedback and a clearer path forward. No pressure, no obligation.

What happens on the call

  • We review your concept and current stage
  • We identify your biggest gaps and risks
  • We map clear, practical next steps
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